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Channel Sales Director- Network Solutions Provider (NSP)

Channel Sales Director- Network Solutions Provider (NSP)

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US-Based off Territory
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Cradlepoint is actively seeking an experienced sales leader to join our team with a focus on Network Solutions Providers such as CDW, SHI, Connections, Insight, etc. This role will be instrumental in defining and driving the direction sales to NSPs. This role will be a player/coach role managing multiple high-achieving sales people, while also finding ways to target major NSPs in new ways to grow revenue dramatically. The candidate will need to coordinate with sales leadership, executive management and operations to build a world-class organization.  This position will ideally be located in Chicago, with consideration given for locations with large NSP presence: New Jersey, Phoenix, Dallas, etc.


  • Lead a dynamic sales team with operation excellence
  • Report on sales activities, MDF programs, and revenue progress by sales rep, NSP, region, department, etc.
  • Determine most effective way to leverage team to create the largest ROI.
  • Visit and train new or non-managed NSPs and be the sales contact for those NSPs until we can drive enough business to hire additional sales people
  • Build goals and plans for sales team and measure those goals for the team and executive management.
  • Meet with NSP leadership, and NSP sales team to drive mindshare and programs around Cradlepoint
  • Ensure that the sales strategy results in a differentiated and competitive solution for the intended target markets.
  • Embrace a solution-driven approach to ensure we deliver the easiest and most friction-free sales model.
  • Be or become a Sales Expert in LTE, SD-WAN, Network security, and networking technologies
  • Collect and synthesize input from all NSPs and deliver a simplified message to executive management ways we can improve product, sales processes, support and operations;
  • Prioritize between long and short term challenges, problems and opportunities based on ROI and business rationale to drive sales priorities


  • 8+ years of relevant sales management experience; or 5+ years technology sales experience with 3+ years sales management experience.
  • Knowledge of 4G LTE, and SD-WAN is a plus.
  • Strong ability to understand both technical details and practical business application of how enterprises want to use different networking and connectivity solutions
  • Must demonstrate strategic thinking and thought leadership, as well as ability to lead initiatives through implementation
  • Exceptional analytical reasoning skills
  • Critical thinking skills to make intelligent and defendable decisions in a fast-paced environment
  • Excellent communication skills including ability to persuasively deliver presentations to senior executives, partners and customers
  • Fast executor, self-starter
  • Travel: Typically: 35%-45% with periods of higher or lower travel amounts
  • Bachelor’s Degree required
  • MBA or similar a plus