Returning Candidate?

Director - MSP/SSP Channel Sales

Director - MSP/SSP Channel Sales

Job ID 
# of Openings 
Job Locations 
US-Based off Territory
Posted Date 

More information about this job


Cradlepoint is actively seeking an experienced sales leader to join our team with a focus on large Managed Solutions Providers. This role will be instrumental in defining and driving the direction of sales to MSPs. This role will be a player/coach role farming large accounts opportunities while hunting for new opportunities within those accounts. Additionally, the sales director will directly and indirectly manage high-achieving sales people with an ultimate goal of growing revenue dramatically. The candidate will need to coordinate with sales leadership, executive management and operations to complete our world-class organization.  The ideal candidate will be located in mid-Atlantic states (ideally near Maryland or New Jersey/New York, with consideration given for locations with easy flights to the region (e.g. Atlanta). 


  • Hunt for new opportunities within MSPs
  • Lead a dynamic sales team with operational excellence and poise
  • Report on sales activities, programs, and revenue progress by sales rep, MSP, region, department, etc. 
  • Determine most effective way to leverage team to create the largest ROI.
  • Visit and train new or non-managed MSPs and be the sales contact for those MSPs until we can drive enough business to hire additional sales people
  • Build goals and plans for sales team and measure those goals for the team and executive management.
  • Meet with MSP leadership, and MSP sales team to drive mindshare and programs around Cradlepoint offerings
  • Ensure that the sales strategy results in a differentiated and competitive solution for the intended target markets.
  • Embrace a solution-driven approach to ensure we deliver the easiest and most friction-free sales model. 
  • Be or become a Sales Expert in LTE, SD-WAN, Network security, and networking technologies
  • Collect and synthesize input from all MSPs and deliver a simplified message to executive management ways we can improve product, sales processes, support and operations;
  • Prioritize between long and short term challenges, problems and opportunities based on ROI and business rationale to drive sales priorities


  • 8+ years of relevant sales management experience; or 5+ years technology sales experience with 3+ years sales management experience. 
  • Knowledge of 4G LTE, and SD-WAN is a plus.
  • Strong ability to understand both technical details and practical business application of how enterprises want to use different networking and connectivity solutions
  • Must demonstrate strategic thinking and thought leadership, as well as ability to lead initiatives through implementation
  • Exceptional analytical reasoning skills
  • Critical thinking skills to make intelligent and dependable decisions in a fast-paced environment
  • Excellent communication skills including ability to persuasively deliver presentations to senior executives, partners and customers
  • Fast executor, self-starter
  • Travel: Typically: 35%-50% with periods of higher or lower travel amounts- Also depends on city of hire (Mid-Atlantic= less travel)
  • Bachelor’s Degree required
  • MBA or similar a plus