• Senior Product Marketing Manager - Mobile & Transportation

    Job Locations US-ID-Boise | US-CA-Los Gatos
    Posted Date 2 months ago(10/9/2018 2:34 PM)
    Job ID
    # of Openings
  • Overview

    Cradlepoint is the global leader in cloud-delivered and LTE-enabled networks solutions for connecting people, places and things. The company provides its customers with the pathway from 4G LTE to game-changing technologies like Gigabit LTE and 5G, and it is positioned at the intersection of Enterprise SD-WAN, IoT/M2M and Security markets.

    Cradlepoint is seeking a Senior Product Marketing Manager to be responsible for market positioning, messaging, materials, and initiatives for the wireless network market with a focus on the transportation market. This market includes in-vehicle networks for first responders, mass transit, and mobile customer delivery.


    Craft and curate solution’s unique positioning:

    • Through interviews, surveys, focus groups and sales data, gain insight into customer use of current products, untapped opportunities and buyer personas
    • Work with Cradlepoint’s competitive team to clearly understand the advantages and disadvantages of products versus the competition
    • Analyze and define the key target segments for Cradlepoint solutions in the transportation market and develop differentiated messaging for those segments
    • Create addressable market, revenue, and market share estimates for Cradlepoint solutions
    • Segmentation
    • Needs to be responsible for enabling revenue contribution and achieving market share objectives for swim lane

    Create compelling marketing stories, messages and materials:

    • Collaborate with product management to develop product positioning and messaging throughout the lifecycle of products and solutions for the key market segments
    • Work with the marketing team to create compelling web, social, and collateral-based marketing material to drive demand for transportation solutions, including: case studies, videos, website copy, white papers, surveys, blog posts, etc.

    Champion the message:

    • Act as the primary thought leader for the products for the mobile and transportation solutions, including speaking engagements and written works
    • Provide content and ideas to help others in the company to also become thought leaders
    • Speak and present about transportation solutions to both external and internal audiences

    Drive demand for the solutions:

    • Develop the content for training materials and tools for the sales and channel enablement teams to use with the inside, field, and channel sales teams
    • Work with the lead generation team to implement campaigns that consistently generate new, high quality leads for the sales force
    • Where needed, develop and execute marketing programs to increase demand and attention for Cradlepoint solutions in the transportation market. Assess effectiveness and develop changes to improve effectiveness
    • Really want the PMM to help create annual plan forecasts, drive strategies to attain those forecasts, and be responsible for market share
    • Drive the building of a solution ecosystem with third-party solutions


    • Minimum of 7+ years of relevant product management or product marketing experience in enterprise networking, IP-based routing and switching, network security, and management
    • At least 2 years in a product marketing role
    • Additional experience in 4G LTE and SDN/SD-WAN is highly desired
    • Proven leadership of product initiatives from conception through implementation
    • Possesses strategic and critical thinking, analytical reasoning and thought-leadership skills
    • Excellent communication and collaboration skills – including the ability to deliver persuasive presentations to executives, partners and customers
    • Ability to thrive in a dynamic and fast-paced work environment
    • Relevant Bachelor’s Degree required, master’s degree is a plus
    • Prior experience with first responders, public safety solutions, telecom carriers, 3G/4G wireless and/or mobile technologies is a plus

    Must have the ability to:

    • Work with teams across your organization including sales and marketing, product management, marketing, press and PR, and senior executives
    • Write engaging copy, telling the ‘story’ of products, for various marketing channels
    • Create succinct, well-structured, and visually appealing presentations for sales and other external audiences
    • Communicate with all levels of the organization and present effectively to all internal audiences
    • Research insights into customer needs and experiences through analysis of data, surveys and customer interviews
    • Translate business goals and strategies into market execution plans
    • 5+ years of product marketing experience utilizing the skills listed above
    • Excellent people skills to interact with staff, colleagues, cross-functional teams and third parties. Team player
    • 5+ years’ experience in the transportation or first responder marketplace
    • Proficient in productivity applications such as Microsoft Office and Teams
    • Comfortable learning and using collaboration and CRM tools such Salesforce
    • User of networking tools such as LinkedIn, Twitter, Facebook and Instagram
    • Excellent time management and project prioritization skills


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