Director, Programs & Campaigns

Job Locations US-ID-Boise
Job ID
# of Openings
Posted Date
4 months ago(1/28/2020 4:58 PM)


The Director of Programs and Campaigns will report to the VP of Demand Marketing and be responsible for working cross-functionally to develop, execute, and continually optimize integrated demand generation and ABM campaigns that drive revenue for Cradlepoint. In this role, you’ll manage a team of ABM managers to create and execute integrated and target campaigns that increase awareness, drive demand, accelerate pipeline, and deliver revenue.


  • Lead ABM team to create and execute integrated demand generation campaigns across multiple channels, optimizing towards pipeline contribution and predictable revenue growth
  • Develop and execute account-based marketing strategies aimed at winning specific targeted accounts in aligned with sales goals
  • Own, analyze and communicate the strategy, execution and optimization of metrics across the demand generation funnel — inquiries, MQLs, SALs, SQLs and pipeline
  • Continually make and execute recommendations for optimization and ongoing pipeline growth
  • Champion ABM marketing best practices, including A/B and multivariate testing, identifying new tests and growth opportunities for additional investments and great ROI
  • Work with cross-functionally with Product Marketing and Events teams to understand and identify the buyer’s needs and challenges across their journey and translate those into targeted, integrated campaigns
  • Meet with Sales and Partner teams to communicate upcoming marketing campaigns, gather feedback on program performance and align to revenue targets


  • A test-learn-refine and execution mindset, experienced managing a team of high-performance program and campaign managers
  • A strong track record delivering results across all online and offline ABM and demand generation channels, significantly scaling revenue contribution
  • 7+ years of ABM B2B digital/inbound, content-driven demand gen experience in a dynamic, fast-paced, demanding professional environment
  • 5+ years experience in ABM in the SaaS and IT verticals preferred
  • Prefer experience with marketing automation platforms (Marketo), ABM platforms (Engagio, Demandbase), multi-touch attribution reporting (Bizible) and Salesforce
  • Experience working with 3rd party vendors that include content production content syndication, data enrichment, webinars, etc.
  • Strong people skills, communications, project management, planning and budgeting skills
  • Ability to thrive in a fast-paced, high-growth environment to meet deadlines




Cradlepoint is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, marital status, national origin, age, sexual orientation, handicap, disability, or any other protected class status pursuant to applicable law.


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed