Product Marketing Manager, Carriers

Job Locations US-ID-Boise
Job ID
# of Openings


Cradlepoint is a global leader in cloud-delivered LTE and 5G network edge solutions for branch, mobile and IoT markets.  We help organizations connect people, places and things, anywhere.


We’re seeking a talented and experienced product marketing professional to support tactical go-to-market initiatives aligned to targeted wireless and wireline service providers in the North American market.  The person in this role will be a product marketing liaison, together with our carrier business development teams, between Cradlepoint marketing and service provider product and marketing teams. The role includes developing and executing highly targeted marketing campaigns, driving tactical activities and developing sales tools to support our sell-through and sell-with motions with North American service providers.  Remote candidates will be considered. 


In this role, you will be a rock star executor working alongside the corporate marketing, sales and product teams and:

  • Be knowledgeable of our North American service provider partners’ commercial offerings, rate plans and wireless WAN initiatives
  • Gain an in-depth understanding of Cradlepoint products and solutions and how they are marketed to, with, and through North American service providers
  • Directly author relevant product marketing assets for Cradlepoint products and solutions for service providers and their customers
  • Engage with service provider product and marketing organizations to deliver content, promotional and launch materials for new 5G Cradlepoint-powered offerings
  • Create compelling, differentiated sales tools and assets needed for each stage of the sales cycle
  • Serve as a focal point between North American service provider, business development, and marketing teams, to develop and execute effective awareness & conversion campaigns
  • Create content to support demand generation efforts, including collateral, e-mails, website copy and webinar content
  • Provide consistent service provider communications, including development of relevant content for inclusion in newsletters, solution briefs and webinars


  • Bachelor’s degree in marketing with 7+ years of experience in a marketing or product marketing role for a networking or telecommunications company
  • 3-5 years of experience working with wireless or wireline service providers as a primary route to market
  • Experience with SD-WAN, WAN edge, IoT or LTE technologies is preferred
  • Outstanding verbal and written communication skills including content development, writing, editing and presentation skills required
  • Ability to translate complex technical concepts into simple, polished, and engaging content specifically crafted to capture the attention sales teams selling to a technical B2B audience
  • Experience with marketing metrics and analysis and being data and metrics-oriented
  • Demonstrable experience creating product positioning and leveraging them to create collateral, campaigns and sales assets
  • Experience with marketing automation tools such as Marketo, Highspot, Outreach and Salesforce
  • Experience with developing effective sales training and deploying via online training tools
  • Ability to collaborate remotely, work autonomously and drive projects to completion
  • Extremely detail oriented and capable of managing multiple priorities, tasks and deliverables on time and within budget




Cradlepoint is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, marital status, national origin, age, sexual orientation, handicap, disability, or any other protected class status pursuant to applicable law.


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